Powerlytics started on two distinct ends that became one.

Academic Research

On the one end, it started with academic research and grew into consulting with key government agencies. From there, we developed a deep understanding of the poor quality of data that drives many of today’s financial and market-based decisions. A passion to create something more reliable, more accurate and more comprehensive was born, and with it the fundamental idea behind Powerlytics.

In-Depth Knowledge of the Financial Services Industry

On the other end, Powerlytics came about due to our in-depth knowledge of the financial services industry, and experience creating knowledge-based applications and processes globally for one of the largest accounting and consulting firms in the world – KPMG. This gave us a deep understanding of how to measure, monitor and control risk. We also came to understand that much of the data out there is incomplete, inaccurate and of poor quality – causing frustration and an inability to make the best business decisions. These findings, coupled with our passion to build and create high performance teams that solve some of the most critical data issues, came together to create the perfect storm. Hence, Powerlytics was born.


Dr. Jose Plehn-Dujowich and Kevin Sheetz created Powerlytics to help solve the critical issues that have made it so difficult for professionals to conduct reliable, granular and comprehensive business comparisons – as well as industry and geography-based economic analysis. These issues have plagued traditional data collection and data aggregation companies: lack of critical mass, lack of consistency, and lack of quality control, to name a few.

All other data companies have primarily used either primary or secondary surveys to collect business and consumer financial data. Survey-based data faces the common problems of inconsistent financial line item classification, leading to “apples and oranges” comparisons. It also does not allow for effective quality control, because there’s no source of truth to compare it to and a lack of comprehensive coverage.

The Most Comprehensive Consumer and Business Financial Data Available

Powerlytics market intelligence platform provides the most comprehensive, accurate and granular consumer and business financial data available, underpinned by data derived from IRS* tax returns as well as data from the U.S. Census and the Department of Labor.

Powerlytics delivers trusted, actionable financial intelligence to manage risk and find growth opportunities for our clients’ businesses. Our products and services make it easy to create precise benchmarking and market-sizing reports, and to perform detailed economic, business and marketing research. This powerful information can be used to drive corporate strategy, discover potential markets, evaluate competitors, and identify risks and trends in both the business and consumer sectors.

Powerltyics’ unmatched financial data and cutting-edge technology provides vital economic marketing research, as well as benchmark and market-sizing information to shape business and investment strategies that will the deliver results you want.

Give us a call. Learn how Powerlytics can help your business grow and reduce risk.