Powerlytics Consumer Research gives users exclusive access to U.S. government financial data, on 154 million U.S. households/209 million adults, through its proprietary database. It enables researchers to manipulate financial data across deeply granular parameters, covering income ranges and geographies. These parameters include:

  • The entire United States
  • Census region or division
  • State
  • MSA
  • County
  • Zip code
  • Zip plus 4

Powerlytics Consumer Research provides unparalleled insight into consumer market growth opportunities and their corresponding risk profiles. It allows for analysis of consumer trends and the development of predictive models with unprecedented accuracy and detail. Users can better understand not just areas such as household income, but also all of the components that comprise that income, including interest, dividends, and capital gains.

Gain Greater Economic Clarity

Powerlytics Consumer Research has a clean, simple interface for creating custom queries based on research requirements. Results are exported into .csv files for rapid conversion and manipulation with other programs. Users can also append outside data sets to gain additional insights, giving them a 360-degree view before making critical business decisions.