Challenge

Identify competitive differentiation between two retail competitors to find an advantage in making investment decisions.

Solution

Using Powerlytics' proprietary database of 154 million households in the U.S., create a disposal income or wealth profile by zip code. Layer in store location data to identify any advantages based on average and total income by store. Create scenario which showed the comparison of all stores and also a scenario that looked at zip codes where the two companies didn’t have any overlap.

Result

ABC Company (note: actual company names where stricken for the use case, but the data is real) disposal income per store location was 6.7% higher when analyzing all stores; however that advantage increased to 9.3% in zip codes where they didn’t have overlap in stores. ABC Company has better positioning of their stores based on the financial strength of households in close proximity to their stores.

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