Why member experience is the future of credit union marketing
Published 23rd Jun 2025
Risk
Credit unions can no longer separate marketing from member experience. Every interaction — whether it’s a digital form, a phone call, or an in-branch visit — sends a message about your organization. And if that message doesn’t match expectations, members will leave.
Friction, especially in processes like loan decision-making, can silently undermine trust and loyalty. However, with the right data strategy, you can eliminate unnecessary barriers and establish stronger connections from the very first touchpoint.
We explore what this means for credit unions in our latest article published on CU Insights. Read the full piece to discover why experience is your most powerful marketing strategy… and how to get it right.
