The New Blueprint for Deposit Growth: Turning Insights into Acquisition
Published 25th Jun 2026In today’s competitive funding environment, finding the right deposits is just as important as attracting them. During this webinar, Don Chapman, Head of Credit Unions and Partnerships at Powerlytics, and Jamie Fairbanks, Partnerships at CD Valet, explored how financial institutions can combine market intelligence and digital distribution to drive smarter deposit growth.
The discussion focused on identifying high-opportunity markets, uncovering concentrations of cash-rich households and businesses, and connecting with savers actively seeking competitive deposit products. Don and Jamie also shared practical strategies for turning data-driven insights into measurable deposit growth, helping institutions compete more effectively, allocate resources efficiently, and uncover opportunities they may otherwise miss.
Key Takeaways
- Identify markets with the greatest deposit potential
- Understand where cash-rich households and businesses are concentrated
- Reach depositors actively shopping for yield
- Build a more targeted, data-driven deposit growth strategy
- Turn market opportunities into funded accounts
Whether you’re a retail banker, treasury professional, deposit strategist, marketer, or growth leader, the insights shared in this session provide a practical blueprint for attracting and growing deposits in today’s evolving market.
